Rob Clapp
Opinion
23 June 2021
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This month: the balance of offline and online retail, where sports sponsorship succeeds and the growing popularity of ad blocking.
Opinion
24 May 2021
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This month: podcasts’ growing popularity for audiences and advertisers, luxury’s new opportunities and the expansion of subscription models.
Opinion
29 April 2021
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WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.
Opinion
19 March 2021
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This month: How advertisers can double their return on investment (ROI), some of the challenges and opportunities for B2B marketers and the future landscape of TV advertising and audiences.
Opinion
16 February 2021
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This month: How TikTok is setting up for shopping success in 2021, what the long-term trends in budget effectiveness are, and how brands are failing to engage new Muslim consumers.
Opinion
14 January 2021
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This month: how regulation may challenge Facebook’s reliance on Instagram and WhatsApp, how FMCG brands are growing in China, and the role of digital audiences for publishers.
Opinion
04 December 2020
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This month: the numbers behind what happened with e-commerce, gaming and connected TV in 2020, and how to respond in 2021.
Opinion
09 November 2020
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This month: advertising’s winners and losers as the year ends, engaging sports fans during COVID-19 and how mobile video is becoming the focus in Asia.
Opinion
08 October 2020
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This month: the growing appeal of advertising video-on-demand, voice and visual search reach a milestone and how advertisers can deliver gaming success.
Opinion
06 September 2020
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This month: what this year’s festive holiday season holds, the state of TikTok as its ban approaches and how YouTube is moving to the TV screen.
